GOAL!
A Multilingual Football Series for NYC Summer 2026
Ten languages, one word, one city. An apparel and accessory series for the summer the world came to New York.
Every football nation has its own way to shout it. GOAL! is a series built around that single idea: the same burst of joy, spelled ten different ways, wrapped around one ball.
At the center sits a distressed, hand-worn football, ringed by the word for "goal" in ten languages: English (GOAL!), German (TOR!), Japanese (ゴール!), Arabic (هدف!), Czech (GÓL!), Haitian Creole (GÒL!), Dutch (DOELPUNT!), Swedish and Norwegian (MÅL!), Korean (골!), and the shared Romance-Slavic-Nordic GOL!. A bold N and Y flank the ball so it reads as the O in NY, a nod to a summer when every one of those languages is being shouted across the same five boroughs.
The distress texture keeps it honest: less polished crest, more worn matchday sticker. It's built as a single-color lockup on purpose, so the mark carries cleanly across the whole series, from tees to totes, without losing its punch at any size.
Getting the details right mattered. Each word was set in its own script and checked for correct spelling, joining, and punctuation. The Arabic in particular was rebuilt so the letters connect properly and the exclamation sits where it should. Ten writing systems, one consistent rhythm around the ring.
A love letter to the world's game, printed in the city that's hosting it.
Design, typography, and production by Brooklyn Airlines Design Company. Printed to order.
